The best place to start depends on what you need most right now.

If you:

Are feeling unclear about your direction, messaging, or visuals → Start with Brand Strategy Have grown your business, but your brand and website no longer reflect it → Chart a Brand Voyage™ Have a strong foundation and want to build momentum around a specific priority → Book a Design Intensive Already have a brand or website and need guidance → Get Design Support

If you’re unsure, we can talk it through on a free Brand Compass Call and determine the most supportive next step.

Brand strategy comes first because it creates clarity before anything is designed. By defining your messaging, audience, and personality upfront, you avoid guesswork and disconnected decisions later on.

The Design Map™ is valuable on its own and can be used as a long-term reference for marketing, content, and internal decisions. When clients continue into the Brand Voyage™, the strategy becomes the foundation for everything that follows, allowing the design process to move forward with intention, alignment, and confidence.

I work with small business owners who care deeply about what they’re building and want their brand to grow with intention. My clients include both product-based and service-based businesses across a wide range of industries.

What matters most isn’t your niche — it’s that you’re past the idea stage, ready for clarity, and want a brand that supports your long-term goals.

Once we begin, you’ll receive clear next steps and a defined plan based on the service you’ve chosen.

Each project starts with gathering the right details, then moves through a thoughtful, guided process so decisions are made with intention. You’ll always know what we’re working on, what’s coming next, and how everything fits together.

My role is to guide the process and keep things moving forward, while giving you space to ask questions, reflect, and make confident choices along the way.

No; a full brand project is not required to get started.

Some clients come to Logodentity™ ready for a complete brand or website project, while others begin with brand strategy or focused design support and build from there as their needs evolve.

Both approaches are supported. The goal is to choose the option that best fits your business right now and create a strong foundation for what comes next.