Huckleberry Creek is a handmade toy brand that inspires adventure and exploration through learning tools and play mats.
Struggles Before the Project
Dawn's business was ready for a new name. She was struggling with solidifying her new business name.
She wanted a way of creating engaging posts to spark conversations on social media.
Dawn also needed a way to make her shop photos and social media images more cohesive.
The Goals for the Project
A brand that is more personable and built around the new name.
An overall visual brand that resonates with Dawn's customers: nature minded families and homeschoolers.
A set of photo presets for more cohesive and polished photography on her listings and social media.
Results After the Project
Handcrafted toys and learning tools that inspire adventure and exploration. The new brand name tells a story of nature hikes, berry picking, and outdoor fun.
- Huckleberry Creek -
Huckleberries by the Creek
Seamless Map Pattern
Dawn's Map Inspired Brand Pattern is seamless and the perfect accent for her stationery, packaging, and social media graphics.
The illustrations highlight various flora and fauna from the products in her shop including a moose, fox, wolf, bee, snail, butterfly, deciduous trees, coniferous trees, and mushrooms.