Whether your business has outgrown its name or you’re starting a new endeavor, choosing a business name is hard. It’s made even more difficult when you find the perfect one, only to discover it is already taken. Today, I'm sharing the 5 steps I use with my clients to help brainstorm their business name.
5 Easy Steps to Brainstorming the Perfect Business Name
Step 1: Business Interview
Ask and answer questions about your business. Define your niche. Make a list of brands similar to yours. Ask yourself what sets your business apart. Think about your products and services. Once you have those questions answered, interview your "dream client". Describe your potential customer, where you think they shop, and how they would describe your business.
Step 2: Business Name Concepts
After reading your business interview answers, create a list of business names and narrow it down to your top 10 favorites. Looking at your list, what names fit your business and why? Also, which names do not fit your business and why? This will help sharpen the focus of your business identity.
Toss out the names that don’t work and expand on the list of ones that do. Like the first brainstorming round, create a list of up to 6 business names, including the ones that worked. Write short stories about what inspired each name. What names really resonate with your business goals?
Step 3: Research Availability
Use search engines, social media, and domain hosts to see if there are any existing businesses with the same names on your list. Mark the available social handles and domains next to each name you don't find already in use. Now you should have a list of names you really like and are available.
Step 4: Say, Write, Repeat.
Try out each of your Top 3 business names. Say them aloud. Write them down. And repeat the process. You want a business name that your clients will remember, connect with, and matches your business goals. When you're 100% certain, decide on your new business name!
Step 5: Take Action
Now that you’ve chosen the perfect name for your business, it’s time to take action. Domain names go fast! As soon as your business name is chosen, buy your domain and register the name on all the social media platforms you may end up using.
When you choose a business name, you have to get domain names, emails, social media, a logo, business cards… The list goes on. A lot of time and money is put into your new business name. So you want to make sure you choose the right one. When you hire help at Logodentity with my business naming service, you'll get a brainstorming collaboration to help you pick a name that works for your business.
How Logodentity Helps Brainstorm Your Business Name
Before we begin the name brainstorming process, I will send you a Business Questionnaire that will focus on your goals and objectives for the project. Your answers will define your dream client and the unique points of your business that set you apart from your competitors. Then the brainstorming can begin!
I'll create a list of business names for you based on your business interview. Each one will include their available domain names, and a short description of the inspiration behind each name. Together, we will narrow down the list until you pick the Perfect Business Name.
Once you've chosen your name, I'll walk you through claiming your domain name and social media accounts. If you have renamed your business, I will help you gently transition your new business to your audience so they understand your re-brand.
Then... We can begin your branding design! A logo for your new business name is a must! It’s the first step of your brand identity. After thoroughly defining your business during this naming process, we will be able to design the visual aspects of your brand that your audience will find memorable and engaging.