Updated: Aug 27, 2019
About Shawna's Business
Shawna is a watercolor artist. At her brand, Hello Quirky Design, she creates cute illustrations for textile patterns, stickers, greeting cards, coffee mugs, and more. For several years, Shawna designed and redesigned her own logo. When she was ready to have a professional logo design and boost her social media feeds, we began the design project.
New Brand Identity for Hello Quirky Design
Inspired by Cute Conversations
Shawna has an adorable business with amazing customers that love sharing their creations made from her textile designs. This integral part of her brand inspired the concept of cute conversations and genuine connections. The "Q" and "r" in the logo are completely custom made for a cohesive design that matches the primary brand font.
The alternate logo for Hello Quirky Design is enclosed inside the brand chat bubble. Much like a sticker, this logo is great for placing on brand photos, packaging, and print marketing.
The brand stamp and sticker design for Hello Quirky Design includes the brand tagline, "simply cute illustrations." It also features the brand's Kawaii quote bubble character.
BRAND MARK & FAVICON
Meet the Hello Quirky Design mascot, a cute chat bubble with a Kawaii inspired design. This character can be used as the website favicon, in profile images, and many more applications that are typical for brand marks.
MINI BRAND STYLE GUIDE
The Hello Quirky Design mini brand style guide shows the different logo options for Shawna as well as her brand colors and tagline. This graphic is a quick reference style guide I create for all my branding clients allowing them to easily apply their branding designs.
At the end of Shawna's project, I sent her Brand Guidelines eBook that includes details on her logos & marks, brand colors, font directory, her design files, and how to best apply them in her business. The Logo & Branding Design Package includes an in depth digital brand manual that shows how all your design elements can be used to keep your branding strong and consistent.
"Working with Ashley from Logodenity has really kick-started me creatively, and this fresh logo has given me a fresh perspective. She helped give me the freedom to work on new artwork and meet deadlines, while she made my brand cohesive. Working with her on my social media package has really simplified the whole process for me. She worked quickly and efficiently, all the while communicating and listening to my feedback. It was a pleasure working with her and I can't wait to utilize her services again in the future!"
— Shawna at Hello Quirky Design
The back of Shawna's business cards feature different pattern designs at Hello Quirky Design. This is a great way to introduce new customers to her work and encourage them to revisit her fabrics, stickers, and greeting cards whenever they see her adorable illustrations.
THANK YOU CARDS
One of the best things about ordering from small businesses, is the personal touches, like a handwritten thank you note card. Using Shawna's new branding, I designed her thank you cards with each card featuring a different brand color and leaving plenty of white space to write a message to her awesome customers.
Shawna's cute conversations mix perfectly with these on-brand quote graphics. With various color combos, she can create an Instagram feed that is eye catching and inviting.
Shawna's illustrations are super loveable. These mockups look amazing with her textile patterns and give her customers a clear example of the product before they place their order.
A flat illustration of a sticker, sometimes gets overlooked as a sticker. This mockup shows visitors exactly what they are getting and is cute to boot. Who doesn't love stickers? I personally love them! And these cuties are ready for sharing.
I made a template for Hello Quirky Design blog posts as well as several pinnable images. This hand painted ornament graphic is my favorite. Of course I'm a huge fan of the Wizarding World of Harry Potter <3