Updated: Feb 17
What is a Logo?
A logo is a word or mark used to visually identify a brand and its goods or services. When you have a professional and stunning logo, you're more likely to have loyal customers. Starbucks for example, has a great logo. It’s one people easily recognize and remember. When given the chance of two coffees, one with the Starbucks logo and one plain cup, customers will likely choose the one with the logo. A logo represents the experience a consumer enjoys with a particular brand and helps them quickly decide what they want. However, logos are not just for big companies. Let's talk about how you can make customers with logos too.
(side note: Starbucks is not affiliated with this post. I just really enjoy Starbucks.)
Logos & Loyalty
The First Step to Attracting Your Dream Customers
Having a small business, it is important to attract customers that will want to come back again and again. You make amazing products, you respond promptly to messages, and you have fantastic customer service. Now you need a visual brand that fits your business and your customers’ expectations. The first step of a great brand is a great logo set.
There are many situations where you’ll need to use your logo. Signage, packaging, social media, t-shirts, promotional materials, etc. This means you actually need more than one logo. In fact, you should have four logo variations for your business. Logo variations are modified versions of your logo to be used in some situations where size or style needs something different. Each logo variation is designed to represent a brand in the best version of itself. Every brand should have a wide logo, a tall logo, a small logo, and a single color logo. These can include a version with a tagline, an alternate layout of the primary logo, a wordmark, and a brand mark.
This style of logo is a great fit for website navigation, social media, and newsletters. Wide logos can include visuals, like a mascot, and text, such as your tagline or focus for your business. Remember to keep color and size for this logo; you’ll want it to pop against the backdrop of your chosen platform while maintaining legibility. (tip: this is the best logo layout for a Facebook Cover image)
Perfect for apparel, business cards, and a variety of promotional materials, the tall logo can be used in areas with vertical spacing. Whereas the wide logos can fit into short areas, the tall logo is bold and can quickly identify your brand while focusing on the subject you are labeling. For instance, it can be a profile image, a large website header, a watermark for your product photos, or featured on it's own .
Small logos are great for favicons, stamps, seals, and subtle brand marks. The keyword here is “small”, so while text could be included, it would be limited to a couple of letters or words. Ideally, this logo should focus purely on the visual aspect and be as abbreviated as possible. Make sure that the color of your logo contrasts or complements the color of its background. Small logos can be visually lost if placed against a color that is too identical.
Your design may look beautiful in all of its vibrant combination of colors, but sometimes there’s simply no way to complement your design against the desired backdrop. This is why having a single-color version of your logo is always recommended. Besides visual appeal, it allows for out-sourced printing, which has far cheaper ink costs. These logos are ideal for watermarks, photo overlays, stamps, product tags, and uniforms.
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Happy Triple Treat
For the entire month of October, purchase two design packages and get the third one for free. This can take care of all of her design and branding needs in one simple swoop.
Just Starting Out? Try This Combo
Logo & Branding Package + Custom Wix Website Package + FREE Social Media Graphics
We can begin with the Logo and Branding Design Package. This includes a comprehensive consult with 5-7 logo concepts, a finalized primary logo, 3 logo variations, brand font directory, and brand color cards so you can easily match your print media, website, and social feeds to your brand.
Next, we can move onto my Custom Wix Website Design Package. I’ll have your business looking clean, professional, and ready for clients in no time. While Wix Subscription costs are not included, you will receive a comprehensive questionnaire to define your brand vision, desktop and mobile site design, blog pages, eStore or member pages, and a site walk-through with training on how to use your new website!
To tie it all up with a bow, you can include the Social Media Graphics Design Package. Word of mouth is the best form of advertisement, and these days, social media is the platform to make it happen! Included in this package is a Social Media Checklist to define your brand goals on social media, 10-15 Social Media Concepts, Up to 30 Ready-to-Use Graphics, Up to 15 Social Media Templates, and a Social Media Style Guide.
But that’s only an example of what you could do with this sweet promotion! With numerous packages and add-ons to choose from, you can completely customize your needs to either get your business rolling or give it the TLC it deserves.