The #TrueBrandStory Challenge for Small Businesses

Do you struggle coming up with social media content for your small business account? You are not alone. Sometimes, staring at a blank page holds you back. Other times you need inspiration or a supportive community to get you started. The monthly #TrueBrandStory Challenge is here to help!




About the #TrueBrandStory Challenge


The True Brand Story Challenge is a monthly social media challenge to help you share the true story behind your small business with thoughtful images and planned captions. These prompts will encourage you to define your brand values, discover more about your customers, and build content that will build connections with your audience.


When does the challenge start?

The challenge takes place the first of each month and all creative brands and businesses are welcome to jump in.


How do I join?

  1. Save this month's challenge graphic.

  2. Post a photo each day on Instagram or Facebook that matches the prompt.

  3. Use #TrueBrandStory in the caption or comments of your post.

What if I miss a day?

The purpose of this challenge is to encourage you and help take the stress out of posting to social media. There is absolutely zero pressure to post daily. (I even have the weekends blank because we all deserve a couple days off.)


Want to skip a day? Go for it. Want play catch up by posting more than one photo? That's cool too. Jump in where you are most comfortable.


Can you help me brainstorm ideas?

I love helping other's brainstorm! However, I may not be able to get back to you right away. If you're feeling stuck and want some quick ideas, consider joining the Logodentity League on Facebook. We are a group of small business owners united to thrive.


Do you feature the challengers' posts?

Yes! I love to share your posts in my Instagram Stories, in my newsletters, and here on the blog. If you want a chance to be featured, do forget to tag #TrueBrandStory by @Logodentity in your post.


How can I plan for the challenge?

Planning ahead is a great habit to get into when it comes to posting on social media. To help, I've created a Free Content Challenge Planner via Google Docs so you can edit, download, and print it.




Free Content Challenge Planner


You can claim your free planner and get monthly content ideas by filling out the form below.


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