Ken Shelton Construction
Rebrand & Wix Website Design

Ken Shelton Construction is a successful family business that has been remodeling homes since 1996. Most of Ken Shelton Construction clients are by referral. His excellent quality of work and clear communication with customers, has resulted in loyal clients, creating a brand clients trust.

Turning Houses Into Homes Since 1996

The primary logo for Ken Shelton Construction is a circular seal, representing their satisfaction guarantee to their home renovation customers. Both smooth and bold, the typography portrays the strong and luxurious homes Ken and his family renovate. When clients use a few words to describe Ken Shelton Construction, they say trust, honesty, and dependability. Using color psychology, a blue color palette was the perfect fit.

Alternate Logo

Ken needed a logo variation that would work horizontally for tee shirts, business cards, social banners, and stationary items. To make the alternate logo more visible on multiple backgrounds without a badge border, I switched the color of the center typography to the brand's light blue instead of the white from the primary logo.

Favicon & Brand Mark

Using the signature "S" and year ribbon, I designed a favicon and abbreviated brand mark for Ken's business. This is great for adding brand accents to footers, email signatures, stickers, and stationary items.

Everything Our Business Needed

"When it comes to remodeling, we can create anything! But when it came to branding our business, we didn’t know where to start. Ashley was so wonderful to work with, making the process easy and fun. We told her about our business and our values. From there, she was able to create and put together everything our business needed to create a solid brand. We are so grateful for her knowledge and work! Now we can get back to what we do best — remodeling!"

— Ken & Michelle Shelton, Ken Shelton Construction

Wix Website


When redesigning the home page for Ken Shelton Construction, I wanted to really emphasize the feeling of home. "Turning Houses Into Homes Since 1996" is Ken's business slogan. Just below the navigation, you can see this in the first section of the homepage along with an animated image of a front door that says "Welcome Home" when scrolling down.


Ken is a master of all trades, however his kitchen and bathroom renovations really shine. They are his top two services. These are featured on his homepage beneath the welcome section.


Beneath a Testimonial Slideshow and Ken's About section, is the Home Renovation Gallery, featuring images some of his latest projects. When clicking on the images, clients are taken to a page showing the rest of his work portfolio.


Footers are places people often check for quick information. To help Ken's site visitors, there is a small about section followed by how he can be contacted for an estimate. His brand mark is also there to for brand consistency. When looking at the footer, visitors can also find the types of payment Ken accepts as well as links to the pages of his site.

Custom Map

On the internet, it can be hard to spot a "local" business when looking for home renovations. Does it serve your area, or neighboring ones? To help Ken's clients, I created a custom map featuring the counties he is available to work in. This visually helps site visitors see where he works without looking through pages or footer content.

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Ashley Shelton

Graphic & Web Designer

Logodentity is a small design studio in Virginia. Ashley, the designer, works with small businesses to create beautiful, engaging, and innovative brand identities. She has created logos, branding, and Wix websites for carpenters, doctors, artisans, toymakers, jewelers, photographers, and small business owners around the world.

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