Struggles Before the Project
Dani's original business name was taken, so she needed a new name and brand design. She also needed care cards & hang tags for her clothing labels in time for an upcoming event.
The Goals for the Project
Create a beautiful new brand identity with business cards, care cards, clothing labels, and other print items with the new business name.
Results After the Project
Multi-purpose business cards, thank you stickers, and a visual brand that was exactly what her small business needed before her next festival.
Steps to the Rebrand
We began the process by defining the colors and font styles for her project. From there I designed her concept with a primary logo and alternate logo for her new business name:
The Brand Colors
Multi-Purpose Business Cards
When designing Dani's business cards, we gave them the additional purpose of marking her clothing fiber content, washing instructions, and a special card with details about the water resistant Polartec fabric she uses. The custom water resistant icon is great for the card and as a digital mark for her online listings.