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Take-home dog collar measurement guide designed for customers to record their pet's measurements and reference recommended collar sizes later.

A Brand Growth Case Study for The Curious Pets: Helping Customers Find the Right Fit

When The Curious Pets began appearing in retail stores, customers often struggled to choose the right collar size. This case study explores how a collection of illustrated sizing guides, product tags, and take-home resources helped reduce confusion, support sales, and create a smoother buying experience.

Ashley @ Logodentity

May 313 min read

Certificate from Children With Hair Loss alongside before and after photos showing Ashley's hair donation and new haircut.

My Hair Donation Journey: Twenty Years of Letting Go

What started as a simple haircut became a walk down memory lane. Looking back at more than 20 years of hair donations, I was reminded how much life can happen between haircuts.

Ashley @ Logodentity

May 23 min read

Graphic reading “Ongoing Design Support for Growing Brands,” featuring Logodentity Studio branding

What Ongoing Brand Support Looks Like for a Handmade Business

Ongoing brand support helps handmade businesses stay steady through seasons, updates, and time away. Here’s what that kind of support looks like in real life.

Ashley @ Logodentity

Dec 30, 20252 min read

A Brand Strategy Case Study for Zargarian Consulting: Creating Clarity for a Business Built to Scale

A systems strategist clarified her messaging, launched new offers, and built a brand foundation her team could rely on through a Design Map™ and focused design intensive.

Ashley @ Logodentity

Dec 28, 20253 min read

Book mockup showing the Design Map™ cover created for a Human Design Mindset Coach

A Brand Strategy Case Study: Turning Insight Into Clear Direction for Karyn Paige

A Human Design Mindset Coach gained clarity around her message, audience, and visual direction through a Design Map™ and focused brand touchpoints. This case study shares how a strategy created momentum.

Ashley @ Logodentity

Dec 27, 20254 min read

Laptop mockup displaying the Hang Ups Jewelry Design website homepage featuring handcrafted jewelry made from retired musical instruments

A Brand Design Case Study for Hang Ups Jewelry Designs: Building a Store That Could Grow With the Maker

A handcrafted jewelry brand needed a website that could handle busy seasons without stress. This case study shows how a reliable rebuild laid the foundation for long-term support.

Ashley @ Logodentity

Dec 26, 20253 min read

Three-tablet mockup displaying different pages of the Ken Shelton Construction website design

A Brand Design Case Study for Ken Shelton Construction: Bringing a Legacy Brand Into Its Next Chapter

As your work quality improves, your brand should reflect that growth. This case study outlines how a long-standing renovation business updated its brand to better serve local clients.

Ashley @ Logodentity

Dec 24, 20254 min read

A Brand Design Case Study for Huckleberry Creek: Naming a Brand Built for Adventure

Naming a business can be harder than designing the brand itself. This case study shares how a handmade toy business found a name and visual direction rooted in story, play, and adventure.

Ashley @ Logodentity

Dec 23, 20254 min read