Brand Strategy to Map Out Your Brand Journey
Every great voyage begins with a map.
Before you invest in design, you need clarity. The Design Map™ is a focused brand strategy experience that helps you define your direction, align your message, and make confident decisions about what comes next — without guesswork or overwhelm.
$800 USD
P.S. If we haven't met yet, it's best to make sure we are a good fit. You can schedule a Free Brand Compass Call here.
・ Messaging ・ Audience ・Personality ・
You’re just a few days away from turning scattered ideas into a strategic direction that drives every design decision.
No more guessing — just a clear path that ensures your brand is built with purpose from the very start.
for just
$800
Your Design Map™ Includes:
✓ 1-on-1 Brand Strategy Session
A 2-hour collaborative session via Zoom to deep dive into your business and map out your brand strategy, including foundational insights, creative direction, and website planning. This session is recorded to ensure accuracy and attention to detail.
✓ Brand Strategy Guide
A digital PDF that captures the full strategy developed in your session. Includes personalized insights, recommendations, and visual direction to guide your growth with purpose. Any time your brand feels off-course, this is the map to guide you back.
✓ Walkthrough Video
A recorded Loom walkthrough video, delivered via email, to help you fully understand and apply your strategy guide. With chapter timestamps for easy navigation, this video ensures your guide becomes a practical tool you can return to anytime.
WHAT MAKES YOUR BUSINESS UNIQUE
"When I talk to other business owners about brand strategy, messaging, or packages, I always recommend Logodentity. Ashley captured my vision, voice, and ideal client in a design map that guides all my marketing. It showed me what makes my business unique. I highly suggest working with Ashley; you'll be glad you did!"
- Mary Zargarian,
Zargarian Consulting
Choose Your Next Step
If we’ve already met and you’re ready to move forward, you can book your Design Map™ session below. If we haven’t met yet, start with a free Brand Compass Call so we can confirm fit, scope, and timing before you book.
Having trouble with the form below? Visit https://logodentity.com/book-design-map
P.S. If we haven't met yet, it's best to make sure we are a good fit. You can schedule a Free Brand Compass Call here.
Introducing the Design Map™
Chart your course with brand strategy that steers every decision.
Before you design anything, you need a clear direction — one that ties your message, audience, and visuals together so every piece of your brand points the same way.
That’s what the Design Map™ delivers: a guided brand strategy experience that uncovers what makes your business unique and turns it into a compass for everything you create next.
In this strategy session, we’ll:
✓ Clarify your brand direction so you can confidently explain who you are, what you do, and why it matters.
✓ Define your audience and message so the right people instantly understand your value.
✓ Uncover your brand personality to create visuals and experiences that feel unmistakably you.
✓ Build your Design Map™ — a custom strategy document that becomes the foundation for all future design, marketing, and website decisions.
for just
$800
What “strategic direction” looks like in practice.
→ Alignment - your visuals, message, and website all point the same way.
→ Clarity - you can explain your brand with confidence and ease.
→ Focus - every design decision supports your goals.
→ Consistency - everything feels like part of the same story.
→ Confidence - you stop second-guessing and start leading your brand intentionally.
BRING YOUR IDEAS TO LIFE
"Ashley is such a naturally creative person. It was a joy to tell her my ideas and have her bring them to life and elevate them. I also enjoyed the marketing strategy she offered. She came up with ideas that I wouldn't have thought of on my own."
- Karyn Paige,
Human Design Mindset Coach
Strategy that leads to real results.
Over the years, I’ve helped small business owners solve specific challenges by clarifying their strategy before jumping into design.
🐕 Nicole's customers had trouble selecting the perfect collar size for their dogs, often leaving without a purchase or buying two sizes and returning one later. By developing illustrated sizing guides, an array of product size tags, and a handy take-home measurement guide, we made it easy for her customers to find the right size, resulting in increased sales and fewer returns.
🛍️ Carolyn & Kristi struggled with a glitchy, difficult-to-navigate website, which stifled their sales. I helped them redesign and launch their new site just in time for the Winter Holiday Shopping Season, paving the way for a surge in revenue.
📍 Ken & Michelle received numerous client inquiries for their home renovation business, but most were outside their service area. After redesigning their website, they saw a significant increase in local client inquiries, ultimately leading to impressive growth in revenue.
If you’re ready to solve the right problems, the Design Map™ is where we start.
Frequently Asked Questions
What is the Design Map™?
The Design Map™ is a brand strategy session that gives you clear direction before design begins.
Using the Logodentity™ M.A.P. framework — Messaging, Audience, and Personality — we define how your brand communicates, who it’s for, and how it should look and feel.
The result is a clear strategy you can use to guide future design, marketing, and website decisions with confidence.
Why does brand strategy come first?
Brand strategy comes first because it gives your brand direction before design begins. The Design Map™ clarifies your messaging, audience, and personality so every future decision is made with purpose.
What should I prepare before the brand strategy session?
Before your session, you’ll complete your Boarding Pass — a short intake form that helps you check in for your project. This gives me the details I need to prepare and ensures our time together is focused and productive.
For the Design Map™, the Boarding Pass includes questions about your business and a simple prompt to gather visual inspiration, so I can begin shaping the personality and mood of your brand ahead of our session.
That’s it — no heavy prep required.
How much does the Design Map™ cost?
The Design Map™ is currently $800. This price will be increasing to $1,200 once booking and workflows are fully updated.
If you choose to book your Brand Voyage™ within 30 days of completing your Design Map™, the full cost of the strategy will be credited toward your Brand Voyage™ project.
What if I need to cancel or reschedule a session?
Life happens. If you need to reschedule your Design Map™ session, please do so at least 48 hours in advance whenever possible.
Sessions canceled or rescheduled with less than 48 hours’ notice may be subject to a $75 rescheduling fee. This helps protect reserved time and keeps scheduling fair for everyone.
If something unexpected comes up, just reach out as soon as you can and we’ll take it from there.
Who is brand strategy for, and will it work for my industry?
Brand strategy is ideal for small business owners who are past the startup phase and ready to grow with intention. If you have an established offer, a clear direction you want to move in, and feel unsure how to communicate or visually express your brand, this is a strong starting point.
The Design Map™ works well for both product and service based businesses, especially those who want clarity before investing further in design, marketing, or a website.
The Design Map™ may not be the best fit if you’re still exploring multiple business ideas or aren’t ready to define a clear direction yet.
How long does the Design Map™ take?
The Design Map™ is completed within one week. It begins with a 3-hour brand strategy session, followed by dedicated time to refine what we uncovered and turn it into a clear, practical strategy. Your Brand Strategy Guide and Walkthrough Video are delivered within a four office days after the session.
You’ll leave with clarity you can use right away — without a long, drawn-out process.
What happens after the Design Map™ session?
After your session, I take what we uncovered and craft your Brand Strategy Guide and Walkthrough Video, which you’ll receive within four office days. You’ll have time to review everything, sit with the insights, and start applying the strategy right away.
From there, you have options. Some clients use their Design Map™ independently to guide future decisions. Others choose to continue working together to bring the strategy to life through design and implementation.
Is the Design Map™ included in the Brand Voyage™?
Yes. The Design Map™ is the first phase of the Brand Voyage™.
If you’re already confident you’re ready for a full brand project, you don’t need to book the Design Map™ on its own. Instead, get in touch and we’ll talk through the full Brand Voyage™ and determine the best next step.
Ready to get started?
If we’ve already talked and you’re ready to move forward, you can book your Design Map™ session below.
New here? Start with a Free Brand Compass Call