Many of my design clients ask me what apps I use to edit my photos, create graphics, and schedule my Instagram posts. There are probably hundreds of mobile apps you can use to improve your Instagram Business Profile. However, you only need three to edit and schedule your posts. Although I have not tried all the apps out there, I have tried many of them and these are the three I use every time.
Adobe Lightroom App
Photos Edited to Match Your Brand Style
If you love using presets or adjusting light and color levels for your Instagram photos before you post them, then you'll love using the Adobe Lightroom app. You can create your own preset or add presets from other designers. Then, with one click, your pictures match your brand style and are ready to post.
Some of my favorite preset designers are Peter McKinnon, The Preset Villa, and A Color Story.
Extra Bonus: Adobe Lightroom has a Pro-Level Camera built-in allowing you to control exposure, aperture, lens type, and presets.
Canva App
Create On Brand Graphics On-The-Go
I custom design all my own graphics on Adobe Illustrator. As a designer that loves everything Adobe, I used to use Adobe Spark Post to create new graphics on the go with templates I made for myself.
However, after working with Canva for my branding clients, it's become my go to graphics maker when I'm away from my computer. Like Adobe Spark, I was able to set my branding colors, add my fonts, and upload my logo files. Now I can create graphics with pre-made templates on-the-go that are on brand every time.
Extra Bonus: You know how social image sizes are always changing? Canva, updates those sizes constantly so your graphics will be the right size for your project at the time you create it. You can also resize a template to switch from a square Insta Post to a tall Insta Story.
Preview: Planner for Instagram App
Plan Your Posts, Captions, and Hashtags
Now that you have all your graphics created and images edited, it's time to schedule your posts. Preview: Planner for Instagram is not an app I see a lot of people use as a scheduler. However, I highly recommend it.
Preview's most prominent feature is being able to rearrange your posts. Before you post your images, you'll get to see how your feed will look beforehand. I can't stress enough how great this is.
The next feature I love about the Preview app is being able to upload your images, create your captions, and schedule the post. This means you can create a month of graphics, rearrange them, and create their captions all in one batch.
Extra Bonus: Preview let's you make hashtag groups! I always put my hashtags in the comment section. However, after I've made my scheduled post, I go back to Preview to copy and paste the hashtag group that goes with my post.
