A Brand Design Case Study for Hang Ups Jewelry Designs: Building a Store That Could Grow With the Maker

How a handcrafted jewelry brand moved to a more reliable website before the holiday rush and built a strong foundation for long-term support.

Hang Ups Jewelry Designs makes handcrafted artisan jewelry from retired instruments — pieces that carry both history and creativity. Before we started working together, the business itself was already strong. Customers loved the designs, and the products stood out.

What wasn’t working anymore was the website.

As the holiday season approached, it became clear that the current site could not keep up. The code had become glitchy, and even minor updates felt risky. Instead of patching things together, it was time to build something more reliable.

Carolyn, founder and designer of Hang Ups Jewelry Designs, and I first worked together in October 2019, and this initial project set the stage for years of ongoing support.

Brand Design Case Study Overview

This brand design case study shows how moving to a flexible, easy-to-manage website helped Hang Ups Jewelry Designs prepare for a busy sales season and build a foundation that continues to support her business today.

When the Website Became the Bottleneck

Hang Ups Jewelry Designs already had great products and loyal customers. Visibility and demand weren’t the issue. The website itself was.

Her old website became unpredictable when making updates. Without a designer available to fix problems, even simple changes were stressful. With the holiday shopping season coming up, the risk of something breaking at the wrong time felt too high.

What Carolyn's business needed most was not a flashy redesign, but a website that could be trusted.

The redesigned Hang Ups Jewelry Design homepage, built to feel calm, inviting, and ready for real-world use during the holiday season and beyond. Designed by Logodentity™

Choosing a Platform That Would Last

We worked together to find a solution that offered both stability and independence.

Wix made sense for her business because it allowed for:

• Easy updates without touching code

• Clear organization of shop collections

• A system that she could confidently manage day to day

The goal was not just to get through the holidays. We wanted to build a site that would continue to perform well long after the busy season ended.

Building Calm Into a Busy Season

Timing mattered.

We focused on getting the essentials in place so her store would run smoothly during the holidays. This meant organizing products clearly, ensuring the shopping experience was intuitive, and making sure the site could be updated quickly if needed.

Decisions were made with real-world use in mind. It was about creating something dependable.

A Store Built for Real-World Use

The redesigned website gave Hang Ups Jewelry Designs a clean, organized online home.

All products were clearly listed and easy to browse. The shop felt organized and ready for customers, with room to grow. Most importantly, the site worked smoothly and without surprises.

After the build was finished, we walked through the Wix dashboard together on a video call. We covered how to manage collections, organize product images, and make updates in the editor so future changes would feel easy.

Ready for the Holiday Rush

With Carolyn's new website in place, Hang Ups Jewelry Designs entered the holiday season with confidence.

Customers had a smoother shopping experience, and the site supported strong holiday sales. Instead of worrying about the website, Carolyn could focus on creating and fulfilling orders.

That initial foundation still matters. When updates are needed, like adding a new collection, posting a shipping notice, or asking an SEO question, support is just a message away.

"Ashley from Logodentity was a pleasure to work with. She built our website to our exact specifications and was incredibly patient with all of our changes and questions. Ashley successfully designed our website within a tight timeline. We are so grateful that a friend and fellow business owner recommended her to us! We highly recommend working with Ashley!" - Carolyn Adams, Hang Ups Jewelry Designs

A Brand That Continues to Support Growth

Thoughtful design does more than look good. It also makes running a business easier.

By rebuilding the Hang Ups Jewelry Designs website with longevity and ease in mind, she now has a platform that supports her business through busy seasons and everyday updates alike.